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Developing Corporate Communications Strategy for NGOs
構建社會服務機構的傳訊策略
(只提供英文版)

Objective | Course Details| Content | Trainer

Objective

  • Understand the rationale and tactics of corporate communications for agencies and establish image and brand for own agencies
  • Formulate media relations strategies and implementation of media activities in positive and negative times

Content

  • Establishing Image and Brand for Agencies – Rationale and Tactics
  • Formulating Corporate Communications Strategies and Implementation of Tactics – Identification of Stakeholders and Development of Stakeholder Relations
  • Developing Media Relations and Conducting Activities in Positive and Negative Times – Media Interview Skills

Remarks: Exercises, such as media interviews and press conference role plays and discussion and projects in formulation of own Corporate Communications strategies and tactics will be conducted during the workshop.

Course Details

Course Code:

13A-04

Date:

20 & 27 June 2013 (Thursdays)

Time:

0930 – 1700 (6 hours each, total 12 hours)

Venue:

Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, Hong Kong

Language:

Cantonese (supplemented with English)

Target Participants:

NGO Managerial Staff, especially for those who are responsible for public relations and corporate communications

Class size:

30

Fees:

$1,960

Fees for HKCSS Agency Member Staff:

$1,760 (Enrollment received on/before 30 May 2013: $1,600)

Enquiry:

2876 2470

Email:

institute@hkcss.org.hk

Application form:

Download

Trainer

Ms Annita Mau 繆少群女士
Director
Professional Mediation Consultancy Centre

Ms Mau has held senior positions in the field of public affairs and corporate communication for over 20 years, serving major non-government organizations and public corporations, including the Hong Kong Council of Social Service, Kowloon-Canton Railway Corporation and the Hospital Authority where she was the Chief Public Affairs Manager when she retired in Feb 2006. Ms Mau’s strengths are in government relations, community relations and media relations, writing /editing, and academia. Ms Mau holds a Bachelor Degree in English (Minor in Chinese), a Master Degree in Social Sciences (Criminology) and a Master Degree in Arts (Teaching Chinese as a Foreign Language). Since 2006, Ms Mau teaches communication, health care management and mediation in various tertiary institutes. She also conducts public engagement projects.

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查詢:HKCSS Institute

2876 2470 / fax2876 2485