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Certificate in Applied Social Entrepreneurship
社會服務機構社會企業實務證書課程(只提供英文版)
September – October 2009
Objectives | Details | Certificate | Contents | Trainer
Objectives
To equip social enterprise practitioners and other executives with essential business knowledge and operational skills in running a social enterprise.
Characteristics
- A cross-disciplinary training curriculum enabling students to learn business skills with business and social angels
- Site visits to strengthen what are learnt in tutorial
- Guest speakers from Caring Companies and social enterprises are invited to share practical experiences in running business
Target Participants
Middle level personnel in existing SE projects or those planning to start social business in both NGO and private sector
Course Details
Date: |
18 September – 29 October 2009 |
Venue: |
Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, Hong Kong |
Class Size: |
30 |
Medium: |
Cantonese (supplemented with English) |
Fees:
|
Full Course |
Modules |
Full day session |
Half day session |
Visits |
Staff of HKCSS Agency Member
(Early Bird Price) |
HK$2800 ($2660) |
Module 1 - HK$1780 ($1690)
Module 2 - HK$1080 ($1020) |
HK$700 ($630) |
HK$400 ($360) |
Free of Charge
(Only available to full-course OR module enrollments) |
Staff of Non-Agency Members |
HK$3180 |
Module 1 - HK$1980
Module 2 - HK$1200
|
HK$770 |
HK$440 |
|
| Early Bird Date: |
4 September 2009 (Postponed to 14 Septmber 2009) |
Deadline of Application: |
Certificate course : 4 September 2009 (Postponed to 14 Septmber 2009)
Individual class : one week prior to the course dates
|
Enquiries: |
Please contact HKCSS Institute at 2876 2470 or email to [email protected] |
| Enrolment Form: |
Download HERE |
Certificates
A certificate of attendance will be awarded to students who have
- achieved 80% or above attendance rate of tutorials; and
- attended 1 out of 3 of the site visits
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Course Structure
Module 1: Marketing for Social Enterprise (Session 1-3)
| Session 1 |
Product and Branding
Course Code: 09B – C06 |
18 Sept 2009 (Fri)
09:30 – 17:00
Room 202
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Content
- Offer the right Product to your Target Customers
- Brand building
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| Trainer |
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Mr William Chau
Managing Director
B2A Consulting Ltd
With more than 15 years’ experience in training and consultancy, William specializes in motivational, experiential and leadership training. He has been an expert in customer service management. He is very experienced in analyzing the service touch-points with the customers and integrating the art of drama with the service behaviours. His clientele covers the Government Departments, commercial enterprises and NGOs. |
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Guest Speaker |
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Mr Daniel Chan
Senior Marketing Manager
Pizza Hut
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| Session 2 |
Pricing
Course Code: 09B – C07 |
24 Sept 2009(Thur)
09:30 – 12:30
Room 202
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Content
- Pricing strategies of SE products
- Cases sharing
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| Trainer |
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Mr Timothy Ma
Executive Director
Senior Citizen Home Safety Association Under Mr Ma’s leadership, the organization is now commented as the most successfully self-finance social enterprise serving more than 66,000 service users in Hong Kong. He leads a team of 220 staff and 1,000 trained volunteers rendering 24-hourly operating supportive and relief service to the thousands of elders and chronic invalids in Hong Kong. With his successful fundraising experience, he is a trainer on Fundraising and SQS and has conducted lots of staff training for the NGOs on topics like Team Building, Creativity and Innovation, Leading Efficient Meeting, Resource Development, Efficient and Effective Supervision Funding Proposal, etc. |
| Visit 1 |
Product Display and Point-of-Purchase
Course Code: 09B – C08 |
24 Sept 2009 (Thur)
14:30 – 16:30 |
Content
- Visit YATA (一田百貨) in Shatin
- Share how to trigger sales on site product display and point-of-purchase
- Festive theme promotion
|
| |
Guest Speaker |
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Ms Rebecca Tse
Senior Marketing Manager
YATA Department Store
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| Session 3 |
Distribution and Promotion
Course Code: 09B – C09 |
29 Sept 2009 (Tue)
09:30 – 17:00
Room 202 |
Content
- Promotion strategies for SE products
- Expanding your sales channels in a low cost way
- Cases sharing
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| Trainer |
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Mr William Chau
Managing Director
B2A Consulting Ltd
(Bio as above) |
|
Guest Speaker |
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Mr Stanley Ng
Marketing Director
Breakthrough Limited |
Module 2: Operation and Financial Management for Social Enterprise (Session 4 & 5)
| Session 4 |
Measuring Financial Returns
Course Code: 09B – C10 |
16 Oct 2009(Fri)
09:30 – 17:00
Room 202
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Content
- Basic accounting concepts in managing profit and loss
- Transforming data into action
- Continuous monitoring and improvement
- Guest speaker’s sharing on managing a self-financing magazine
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| Trainer |
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Mr Terence Cheung
Audit Partner
Deloitte Touche Tohmatsu
Mr Cheung has nineteen years audit experience in the Assurance and Advisory Services of Deloitte Touche Tohmatsu. Graduated from The University of Hong Kong, Mr Cheung is a certified public accountant (practicing) and an Associate of the Hong Kong Institute of Certified Public Accountants ("HKICPA") and a Fellow of The Association of Chartered Certified Accountants. He is also the member of certain boards of HKICPA and the representative of HKICPA in the accountancy training board of Vocational Training Council of Hong Kong Government and the advisory board of accounting studies of The Chinese University of Hong Kong.
|
|
Guest Speaker |
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Mr Jacky Kwan
Chairman, BAMBOOS
Aged 36, Jacky holds a Bachelor and a Master degree in Economics from HKU and an EMBA degree from CUHK. He also serves as the Chief Executive of Hong Kong Health Care Federation and the Vice President of Innovative Entrepreneur Association. He is a columnist in Hong Kong Economic Times since 1999. Recently, Jacky has been granted full scholarship from Harvard Business School for an executive course on Non-profit Organisation Management. Founded in 2003, BAMBOOS is the largest private nursing service supplier and a leading medical staffing solution company in Hong Kong. |
| Session 5 |
HR Management in Social Enterprise
Course Code: 09B – C11 |
22 Oct 2009(Thur)
09:30 – 13:00
Room 201
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Content
- Recruit and select the right combination of staff pool
- Fair Performance management in managing diversity
- A good remuneration plan to support business objective
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| Trainer |
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Mr Lawrence Tse
Assistant Executive Director
Youth Outreach
Mr Tse is responsible for developing innovative programs for young people. He has set up a 24-hour youth drop-in center, the “HangOut”, which gives young people a safe place to gather or hang out whenever they like. He is also the founder of two social enterprises, School of Hip Hop and City Challenge.
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Guest Speaker |
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Ms Minnie Foo
Ocean Empire Food Shop (Holdings) Ltd.
海皇粥店(集團)有限公司
Ocean Empire International Limited was founded in 1992. Its core businesses are Ocean Empire Shop Food and Welldone Food Company (Central Kitchen), which sell traditional Guongdong style congee and food. Assistant Human Resources Manager of Ocean Empire International Limited, Minnie Foo, holds a Bachelor Degree in Business Administration from Hong Kong Baptist University. She believes that in order to deal with administration and human resources efficiently, understanding the fact that your staffs are one of the most important assets of the enterprise, hiring and keeping talented staffs, developing staffs through training programs and improving the relationship and communication between staffs and management are all very important. |
| Visit 2 |
The Road from deficit to surplus and development
Course Code: 09B – C12
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22 Oct 2009(Thur)
14:00 – 17:00
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Content
- Visit School of Hip Hop – Blue Ocean Strategy
- Share how to transform Chinese tradition into business opportunities
- Case study on Youth Outreach’s SE
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| Guest Speaker |
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Mr Lawrence Tse
Assistant Executive Director
Youth Outreach
(Bio as above) |
| Visit 3 |
Vertical Supply Chain and Cost-saving
Course Code: 09B – C13 |
29 Oct 2009 (Thur)
10:00 – 12:00 |
Content
- Visit New Life Organic Shop(新生農社)and
Teresa New Life Coffee Shop (甜蜜蜜新生咖啡店)
- Share how business and cost saving opportunities could be developed by a vertical supply chain
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| |
Guest Speaker |
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Ms Kris Wong
Marketing Manager
New Life Psychiatric Rehabilitation Association |
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Supporting Organisation: |
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