< 返回研討會及講座
總裁對談系列暨午餐會
An informal shared platform to address key issues and challenges in the sector.
Managing Changes in Brand Differentiation, Positioning and Identification of Service Uniqueness in a Competitive Market for NGOs
- Sharing experience on how a statutory body drives cultural changes, instills a new mentality for staff to think out of the box in facing competitive market
- Highlighting Ocean Park's experience in managing changes regarding brand different position and identification of service uniqueness
- Suitable for NGOs' Board Members and CEOs who would like to learn from Ocean Park's experience so as to gear such change process in NGO sector
Speaker
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Mr. Tom Mehrmann,
Chief Executive,
Ocean Park Corporation |
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| 4 May 2007(Friday) |
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| Time: |
12pm to 2pm |
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| Venue: |
5/F, Function Room
Duke of Windsor Social Service Building
15 Hennessy Road, Wanchai, Hong Kong |
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| Target: |
NGO Board Members & Agency Heads |
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| Medium: |
English |
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| Cuisine: |
Chinese |
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| Fee: |
Free of charge |
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| Welcoming Remarks |
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| Mr. Bernard Chan |
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| Chairperson, The Hong Kong Council of Social Service |
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| Ms. Christine Fang |
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| Chief Executive, The Hong Kong Council of Social Service |
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| Organizer |
Supporting Organization |
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Speaker:
Mr. Tom Mehrmann is the Chief Executive of Ocean Park Corporation, the Hong Kong's sea-life and animal theme park hosting over 4 million visitors annually.
Mr. Mehrmann started his career in the theme park industry at Knott's Berry Farm in the United States as a park service attendant in 1977. From there, he spent the next 21 years working through the ranks eventually becoming Vice President of Park Operations and Entertainment. In 1998, he joined Six Flags Marine World as Vice President and General Manager, and later accepted an appointment as VP and GM of Warner Brothers Movie World in Madrid when the park was taken over by Six Flags in 2000. He had the responsibility for the design, development and construction of the US$380 million Madrid Movie World, which opened in April 2002 with revenues of US$71 million a year.
Since joining Ocean Park in 2004, he has directed the activities of the park to achieve 3 successive years of the highest attendance, revenue and surpluses in the company history. Highlighting the growth and evolution of Ocean Park under Mr. Mehrmann's direction, Forbes.com in 2006 named the park as one of the 10 most popular theme parks in the world based on annual attendance of over 4million guests.
Reservation Details:
- Deadline: April 13, 2007
- Quota is 80 seats
- A maximum of 3 seats will be available for each Agency Member
- Reservation will be processed on a first-come-first-serve basis
- Please complete Reservation Form (C01) on p.58 and send to the Institute by fax/ mail.
- Only the completed forms will be processed.
- Results will be sent via email one week before the event date.
- Please contact us if you do not receive any notification.
Enquiries:
Please contact the HKCSS Institute at 2876 2454 or [email protected].
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支持機構 |
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