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危機管理與傳媒策略
Crisis Management and Media Handling (只提供英文版)
Objectives| Course Details| Course Rundown| Content | Speakers
Objectives
- Provide a quick review on the communication techniques to media
- Provide Knowledge to improve public image under turbulent conditions
Content
- Major characteristics of Local Media Environment
- The PR Hierarchy of NGO
- Develop Communication Tactics
- Preparing to Meet the Media
- Winning Formula of ABC
- Role- the PIAO Hats
- The Golden Rule of the Message House
- Do’s & Don’ts for Smart Spokesmen
- Case Study of Crisis Management
- Interviews Practices and Reviews
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Course Details
Course Code： |
09C-06 |
Date： |
4 February 2010 (Thursday) {Additional Class: 8 March 2010 (Monday) Course Code: 09C-08, Early Bird Date: 22 February 2010} |
Time： |
09:30 – 17:00 (6 hrs) |
Venue: |
Room 202, 2/F Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, Hong Kong |
Language: |
Cantonese (supplemented with English) |
Target Participants: |
NGO managerial staff |
Class size: |
30 |
| Fees: |
$770 (HKCSS Agency Member Staff: $700; Enrollment received on/before 21 January 2010: $630) |
Enquiry: |
2876 2470 |
| Email： |
[email protected] |
| Application form： |
Download |
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Speakers
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Mr Lee Kam Hung 李錦洪先生
Publisher
Christian Times
A veteran journalist for more than 30 years, Mr Lee has been involved in the print media, radio and TV public affairs programme production. Mr Lee is now Publisher of Christian Times（基督教時代論壇週報）and co-host of daily radio news programme “Morning News”（新聞天地）produced by RTHK. He is also the part-time lecturer of the EMBA Programme of The City University of Hong Kong. Senior associate consultant and key speaker of Public Communication Strategic Consultancy Ltd. |
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