Date：

30 October 2009 (Friday)

Time：

09:30 – 13:00 (Registration starts at 09:15)

Venue：

Auditorium, 1/F Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, hong Kong

Target：

Agency Heads and Staff responsible for PR or Corporate Communications

Language：

Cantonese

• Please read the Application Guidelines before enrollment.
• Please complete the Application Form and fax to 2864 2991 for reservation. Then send it together with a crossed-cheque made payable to “The Hong Kong Council of Social Service”. Download Application Form
• Only the complete set of application will be preceded on a first-come-first-serve basis.
• Confirmation will be sent to all participants via email one week prior to the event commence. Please contact us if you do not receive any notification.

2876 2470 or email to [email protected]

Welcoming Remarks
Ms Christine Fang 方敏生女士
Chief Executive, The Hong Kong Council of Social Service
Mr William Ip葉衛國先生
President of Hong Kong Public Relations Professionals' Association Ltd

Reaching Your Targets目標客戶全接觸

Managing the Business Amidst the Economic Turmoil and the Pandemic Influenza – Case Study on Hong Tai
抗逆、抗疫－康泰個案分享

Mr Balwin Yeung 楊博雄先生
Senior Marketing Manager
Hong Thai Travel Services Ltd.

Mr Yeung is one of the 'Outstanding Young Marketing Professional Awardees' in HKMA/TVB Awards for Marketing Excellence 2007. He has over 15 years of marketing and sales experience in the tourism industry, of which close to 10 years are in management position with multinational companies. Speaking with full of humor and personal experiences, Balwin is recognized as one of the most 'entertaining' presenters by many.

Case Study on Earth Hour 2009
「地球一小時」個案分享

Ms Lee King Yin李敬賢小姐
Communications Manager
WWF Hong Kong

Ms Lee is the Project Manager of the global climate change campaign “Earth Hour 2009” in Hong Kong. She graduated from School of Journalism and Communication, The Chinese University of Hong Kong and then got her Master Degree in Environmental Management from The University of Hong Kong. She had been a reporter at Ming Pao and Apple Daily and then joined the NGO field, including worked at The Hong Kong Committee for Unicef and The Hong Kong Society for the Aged.

Networking Break

The Power of Mass Media大眾傳媒的力量

YATA’s VIP Day – Don’t Leave the Media Till Tomorrow
一田購物優惠日－主動出擊，迅速回應

Mr Chong Wai Chong, Daniel 莊偉忠先生
Managing Director of YATA Department Store (YATA)

Graduated from the Chinese University of Hong Kong with a degree in business administration, Mr Chong has solid working experiences in financial banking, entertainment and retail business. In 1997, he co-founded a financing company, Prime Credit, after leaving Chase Manhattan Bank. Before joining YATA, he was the Marketing Promotion Manager of Hong Kong Jockey Club. Leading YATA(formerly Seiyu) since November 2007 as Managing Director, he reformed Seiyu which had taken root in the community for 17 years to YATA with an upgraded image of “Modern Japanese-style Department Store for Living” to cater the middle-to-high class consumer market.

Case Study on Funeral Navigation Service
「後顧無憂」個案分享

Mr Sham Chi Wing, Gary 岑智榮先生
Manager, Corporate Venture (Partnership & Alliances)
St James’ Settlement

Responsible for the strategic planning and development of charity services in St. James Settlement, Mr Sham focuses on life and death education in recent years. With the promotion through different media channels and occasions; the task to initiate the concept of pre-planned on all funeral issues with its own will beforehand has received a great positive echo locally.