Date:

26 October 2007 (Friday)

Time:

9:15am – 1:00pm (Registration starts at 9:00am)

Target:

Agency Heads and Staff responsible for PR or Corporate Communications

Venue:

Auditorium, 1/F Duke of Windsor Social Service Building
15 Hennessy Road, Wanchai, Hong Kong

Medium:

Cantonese (supplemented with English)

Fees:

Staff of HKCSS Agency Member – HK$180
Early bird price for staff of HKCSS Agency Member – HK$80
Staff of non HKCSS Agency Member – HK$400

Early Bird Date

12 October 2007

Enquiries:

HKCSS Institute 2876 2454

Time

Programme

9:15am

Opening Remarks

Ms. Christine Fang 方敏生女士
Chief Executive
The Hong Kong Council of Social Service

Ms. Eppie Tam 譚彩鳳女士
President, Hong Kong Public Relations Professionals’ Association Limited

Session I
9:30am –10:30am

To convey your organization’s message to the public during crisis
Facilitator: Ms. Eppie Tam 譚彩鳳女士

Speaker:
Mr. Poon Kai-tik 潘啟迪先生
Chief Manager, Hospital Authority
Mr. Poon has nearly 30 years of experience in corporate communication, marketing and advertising. He has joined the Hospital Authority since 1996. He has published 11 books on Marketing, Advertising and Work Ethics. Currently, Mr. Poon is a part-time lecturer in The University of Hong Kong, and the Columnist in Eastweek Magazine.

Respondent:
Mr. Lin Siu-Sau 林兆秀先生
Corporate Communication Manager, Evangelical Lutheran Church Social Service – Hong Kong
Mr. Lin has been working in ELCHK for 21 years. He has rich experience in social service, particularly in children-youth service and organizing publicity project. ?Recent years, he has organized and conducted some innovative community projects for his agency and community.

Session II
10:30am – 11:30am

Media as your partner in communicating with the public
Facilitator: Ms. Eppie Tam譚彩鳳女士

Speaker :
Ms. Rachel MS Miu 繆美詩女士
Head of Corporate Communications, The Link Management Limited
Prior to joining The Link Management in January 2005, she was the prime time news anchor and public affairs programme host in ATV.? Miss Miu graduated with a Master of Business Administration degree from The Chinese University of Hong Kong and obtained her Bachelor’s degree from the Journalism School of Ryerson Polytechnic University, Canada.

Respondent:
Mr. Ma Kam-wah 馬錦華先生
Executive Director, Senior Citizen Home Safety Association
Since 1989, Timothy has been involving in identifying prospects for the good cause, maintaining long term relationship with the prospects, as well as nurturing them to be long term supporter to his charity.  He also initiates the establishment of the Care For the Elderly Association, a most successful fund raising platform formed by 11 charity organizations in HK serving for the elderly of which has totally raised around 30 millions dollars in five years for the hundred elderly service units.

11:30am

Break

Session III
11:45am – 12:45am

Preparing for the Crisis & Learning from the Crisis
Facilitator:Ms. Eppie Tam譚彩鳳女士

Speaker:
Mr. Kwan Chuk-fai 關則輝先生
General Manager (Corporate Communication) , NWS Holdings Limited
Mr Kwan has over 20 years of experience in corporate communication, business development and professional management gained from various commercial and multinational organizations including Cathay Pacific Airways, New World First Bus Services Limited and NWS Holdings Limited.? He joined New World First Bus in 1998 when the bus company was gearing up for taking over the services from China Motor Bus.

Respondent:
Ms. Susan So 蘇淑賢女士
Director, Hong Kong Society for the Protection of Children
Ms. So has 23 years of experience in direct practice, training and social service management and 3 years of experience to serve as an Appointed District Board Member. She has rich experience in planning and implementing children and youth services, family services, professional and family therapy training, total quality and strategic management.? Ms. So is also an active advocate on policies and social issues that affect children and families.

12:45pm – 1:00pm

Q&A