19 December 2008 (Friday)

Time:

09:15- 13:00 (Registration starts at 09:00)

Target:    

Agency Heads and Staff responsible for PR or Corporate Communications

Venue:

Auditorium, 1/F Duke of Windsor Social Service Building
15 Hennessy Road, Wanchai, Hong Kong

Medium: 

Cantonese supplemented with English

Fees :

Early bird price for HKCSS Agency Member – HK$80
After early bird for HKCSS Agency Member – HK$180
Non HKCSS Agency Member – HK$400

Early bird deadline:

5 December 2008

Enquiries:

HKCSS Institute, 28762454 / 2876 2470

Ms Christine Fang 方敏生女士
Chief Executive, The Hong Kong Council of Social Service

Ms. Eppie Tam 譚彩鳳女士
Chairman of Hong Kong Public Relations Professionals' Association Ltd

Session 1
09:30 - 10:45

Variations of the New Media
Facilitator:
Ms. Maria Cheung
Assistant General Manager - Corporate Communication NWS Holdings Limited

Mr. Cheung To 章濤先生
General Manager, CR Interactive (A division of Commercial Radio Productions Ltd.)

Mr. Cheung joined Commercial Radio in 2007. In June 2008, Mr. Cheung and his team developed the brand new “Hong Kong Toolbar”, taking a great leap forward in digital broadcasting.

Ms. Carol Lau 劉章美女士
Associate Director, Weber Shandwick Hong Kong

Carol Lau supports a broad range of needs for her clients, including business-to-business and consumer marketing. She has worked with and supported clients such as Royal Bank of Scotland, GE Money, Invesco, Pictet Funds, Hong Kong Design Centre and Hong Kong Polytechnic University. Carol also leads Weber Shandwick Hong Kong’s CSR committee and annual pro-bono community program. Carol’s professional specialties include financial and IPO communications, investor and media relations, supporting a broad range of needs for her clients, including business-to-business and consumer marketing. Weber Shandwick is one of the world's leading global public relations firms with offices around the world. The firm specializes in strategic marketing communications, corporate communications, media relations, public affairs, reputation management, and crisis and issues management.

Dr John FUNG Yat Chu 馮一柱博士
Director - Information Technology Resource Centre
The Hong Kong Council of Social Service

Dr. John FUNG Yat Chu is responsible for the promotion of Digital Inclusion, research and development of ICT applications/innovation for social services, ICT Consultations and provision of ICT solutions to NGOs, implement and review ICT strategy for the social service sector. He joined HKCSS in 1996 as the Research & Development Officer. Prior to that, Dr. Fung had a number of years of diverse social service experience in children & youth service and family support service. He also had extensive experience in pursuing the design and development of information solutions towards the social service sector in Australia.

Case Study on Donation-on-the-Internet of Sichuan Earthquake by Hong Kong Red Cross

Ms. Bonnie SO 蘇婉嫻女士
Head of Communications & Resource Development
Hong Kong Red Cross

Bonnie has worked in the front line and management level on disaster relief and reconstruction operations, including the floods and earthquake in China, and the South Asia Tsunami. She has also represented the International Red Cross to conduct need assessment in flood affected areas in Bangladesh and the Sichuan earthquake villages. Bonnie now is responsible for soliciting resources to support the agency’s day-to-day operations, as well as for the improvement and development of services.

Ms. Betty Law 羅淑雯女士
Senior Corporate Communications Manager
Hang Seng Bank

Ms Law is the Senior Corporate Communications Manager of Hang Seng Bank, chiefly responsible for the Bank’s corporate responsibility areas including environmental protection, education projects, community sponsorship and charity programmes, as well as the Bank’s volunteer work. Before joining Hang Seng, she has also worked for Cathay Pacific Airways, Hong Kong Disneyland and Li & Fung Distribution Group, taking up various communications roles.

Ms. Brenda Wong 黃玉閒女士
Fundraising Manager - Events, Oxfam Hong Kong

Ms. Brenda Wong is currently the Fundraising Manager - Events at Oxfam Hong Kong. Having obtained a degree in language studies, she has been engaging in the business of event marketing and management. She has organized various territory-wide and international events for the Hong Kong Government and the Hong Kong Tourism Board. In 1997, she joined Oxfam Hong Kong and formed the Events Team to help take over the organisation of Trailwalker (now called Oxfam Trailwalker) from the British army. The event is now also held in the UK, Australia, New Zealand, Japan and Belgium.

• Please read the Application Guidelines before enrollment.
• Please complete the Enrollment Form and send together with a crossed-cheque payable to The Hong Kong Council of Social Service by mail for reservation.
• Only the complete set of application will be proceeded on a first-come-first-serve basis.
• A note of confirmation will be sent to the applicants via email one week before the event date. Please contact HKCSS at 2876 2454 or 2876 2470 if you do not receive any notification.
• Download Application Guidelines and Application Form.