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Corporate Partnership Building Workshop Series

Objectives

With the public awareness of the Caring Company Scheme, extensive attention towards corporate partnership is on the rise in NGO sector. The workshop series are designed for NGO practitioners in starting new corporate partnership as well as ensuring its success. Experts from caring companies and related fields are invited to share their practical knowledge and experiences with the following objectives:

To provide the up-to-date information on the changing world of corporate philanthropy
To provide step-by-step guidance in planning effective corporate partnership
To help identify the opportunities and challenges involved in securing resources from the business sector
To submit suitable proposals to prospects
To impress prospects with outstanding presentations
To cultivate the long-term partnership with the supporters
To tailor-made projects for prospective supporters

Details

Date:	12 November - 17 December 2008
Time:	Please refer to each session
Target:	Officers, event organizers, administrators and social workers in NGOs who need to plan, organize or co-coordinate events or activities with corporations and with limited hands-on experience Staff who perform fundraising duties Service supervisors with responsibility and hands-on experience in resources mobilization
Venue:	Room 103 or 201, Duke of Windsor Social Service Building 15 Hennessy Road, Wanchai, Hong Kong
Medium:	Cantonese supplemented with English
Fees :	Individual session HK$400 (Early bird price HK$360) Whole series HK$3,000 (Early bird price HK$2,500)
Early bird deadline:	Individual session: 2 weeks before session starts Whole series : 29 October 2008
Enquiries:	HKCSS Institute, 28762454 / 2876 2470

Certificate

“Certificate in Corporate Partnership Building Workshop Series” issued by HKCSS Institute will be presented to participants who successfully complete 5 sessions from sessions 1 to 6, and session 7a & 7b.

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Sponsorship

A sum of HK$2,000 sponsorship will be presented to each participant who are qualified to receive the “Certificate in Corporate Partnership Building Workshop Series”. Sponsorship amount is limited and first priority will be given to HKCSS agency members.

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Programme

Session 1	Fundraising in General Course code: 08B-04
12.11.2008 09:30 - 12:30 Rm 201 Early bird deadline: 29.10.2008	Contents What are the pros and cons of the four main fundraising methods: Grants/sponsorship; Events; Direct Marketing; Major Individual Donors How does a charity fit them all together to increase income each year? What do various fundraising methods cost? What is a reasonable expectation for return on investment?
	Speaker Ms. Christine Kwan Project Manager - Resources Development and Fundraising The Hong Kong Council of Social Service
	Guest Speaker Ms. Kris Tong Director, TREATS Ms Tong is currently the Director of TREATS. With a wide range of experience at social welfare organisations and non-subvented charities, she joined TREATS in 2004. In the past 4 years, she has led the team to launch various fundraising projects, such as monthly donation campaign, corporate partnership programmes and different fundraising events. TREATS’ fundraising income has been doubled and more than 20 corporations have established close partnership with the organisation. In 2007, TREATS has carried out the brand renewal exercise after their 29 years establishment in Hong Kong.
Session 2	Corporate Social Responsibility (CSR) & Partnership Building Course code: 08B-05
12.11.2008 14:00 – 17:00 Rm 201 Early bird deadline: 29.10.2008	Contents What is CSR and Its benefits? Step-by-step guidance in partnership building Showcase of examples
	Speaker Ms. Lois Lam Senior Manager, Corporate Social Responsibility The Hong Kong Council of Social Service
	Guest Speaker Ms. Carrie Tse Human Resources Director, IKEA Having been awarded the Caring Company Logo for consecutive 6 years, IKEA concerns very much the well being of its staff and the community. Since 2001, IKEA has been developing sustainable partnerships with NGOs such as Hong Kong Family Welfare Society and New Life Psychiatric Rehabilitation Association, and has developed various projects to promote mental health and harmonious family relationship in the community. Ms Carrie Tse, Human Resources Director, has been active in promoting Corporate Social Responsibility and in mobilizing employee participation.
Session 3	Where to Find Your Prospects? Course code: 08B-06
19.11.2008 09:30 – 12:30 Rm 103 Early bird deadline: 5.11.2008	Contents Ways to find prospects Develop your data into knowledge and knowledge into resources Make contact – Dancing with strangers
	Speaker Mr. Cliff Choi Business Director, Sector Development and Partnership The Hong Kong Council of Social Service
	Guest Speaker Mr. Mark Tung Head of Corporate Communication Hysan Development Company Limited Mark Tung executes the implementation of the Company's Corporate Responsibility Policy. The Policy details Hysan's commitment towards a range of issues, from high ethical and corporate governance standards, to positive contributions to society. In the past year, the Company has been focusing its community attention towards ‘expanding young people's horizons’ and ‘environmental’ issues.
Session 4	Submitting Proposals to Corporate Course code: 08B-07
19.11.2008 14:00 – 17:00 Rm 103 Early bird deadline: 5.11.2008	Contents Better know your prospect by researching What companies need and why? What are the dos and don’ts on proposal writing?
	Speaker Ms. Lois Lam Senior Manager, Corporate Social Responsibility The Hong Kong Council of Social Service
	Guest Speaker Mr. Derek Wu Senior Human Resources Manager, UPS - Asia Pacific Region Derek Wu is responsible for the human resources management which covering 14 countries of the region, specializing in human resources alignment and shared services projects, community relations, employee relations, and compensation and benefits. Derek received a Bachelor of Arts degree in Business Studies from City University of Hong Kong. He also holds the degrees of Master of Business Administration and Master of Arts in Arbitration and Dispute Resolution. Derek is a member of the Chartered Institute of Arbitrators and also a certified Global Remuneration Professional.
Session 5	Effective Presentation Course code: 08B-08
26.11.2008 09:30 – 12:30 Rm 103 Early bird deadline: 5.11.2008	Contents Consider context and setting Discover the power of visual aids Strategies for influence
	Speaker Ms. Vivian Lau Chief Executive Officer, Junior Achievement Hong Kong Ms. Lau has had almost 20 years of international experience in industries spanning the petrochemical, IT&T, online, advertising and airline industries. She has held senior strategic and operational roles in Australia, Hong Kong and China and possesses a proven track record in starting, growing, managing and restructuring companies. She is presently Chief Executive Officer of the Hong Kong Petrochemical Company Limited. Her career has included roles as the Director of Marketing of SmarTone Mobile Communications Limited, Founder and Managing Director of Grey Interactive Services Limited and Senior Planning Consultant of Qantas Airways Limited in Sydney.
Session 6	Relationships Cultivation – Keeping New Supporters and Maximizing Values Course code: 08B-09
26.11.2008 14:00 – 17:00 Rm 103 Early bird deadline: 12.11.2008	Contents Keys to successful relationship cultivation Ways to communicate with company supporters Maximizing the value of what you are doing Creating greater value of each of your company supporter
	Speaker Mr. LOW Chen-yang District Coordinator (Shamshuipo/Wong Tai Sin), Tung Wah Group of Hospitals Mr. LOW joined Tung Wah Group of Hospitals since 1995. His professional experiences lied mainly in working with children and youth and he is currently a unit supervisor of two service centres at Shamshuipo, serving the most needy and the most deprived families. Mr. LOW began to chair the Committee on Promotion of Volunteer Services of his organization since 2000 and for the past years, he had successfully fostered relationship with more than 100 corporate partners to serve the communities.
	Speaker Mr. Jonathan Liu Executive Director, HOPE worldwide (Hong Kong) Mr. Liu is currently the Executive Director of HOPE worldwide (Hong Kong). His experience in donor cultivation and corporate partnership has raised significant donations and sustainable resources for the organization that enhances its expansion of services for the needy children in HK & Mainland China.
Session 7a Must be enrolled together with 7b	Skill lab for Presentation Preparation (walk-through support for small groups) Course code: 08B-10
10.12.2008 Rm 103 Early bird deadline: 26.11.2008	Contents Selection of or develop a project idea to suit companies profile Search the Information that companies want to know Blueprint production of corporate partnership project plan
Sharing session: 13:30 - 15:00	Speaker Ms. Deborah Wan, BBS, JP Chief Executive Officer New Life Psychiatric Rehabilitation Association (NLPRA) Ms. Deborah Wan is a registered social worker, devoted in community psychiatric rehabilitation service for over 28 years. Ms. Wan has been serving as the Chief Executive Officer of New Life Psychiatric Rehabilitation Association (NLPRA) since 1981, and is a pioneer in introducing the social entrepreneurship concept to Hong Kong. Ms. Wan is committed to creating employment and training opportunities for people with psychiatric disability through the establishment of various social enterprises and thus she has won numerous awards. She developed a total of 19 social enterprises, including vegetable stall, fruit stall, convenience stores, restaurants, light refreshment kiosk, healthy living specialty/organic shops, souvenir shop, eco-tourism, cleansing service, property management service and coffee shop, creating a total of 217 positions for people with psychiatric disability, the disadvantaged and able-bodies as well as 482 training placements for service users. The annual turnover of more than HK$34 million was generated with a small profit. Ms. Wan has been a board member of the World Federation for Mental Health since 2003 and is currently the Vice President of the Asia-Pacific Region and the Chair of the Commission on Work & Employment of Asia-Pacific Region, Rehabilitation International. Ms. Wan has extensive network in Mainland China and Asia Pacific region and is frequently invited as service consultant for related organizations.
Group Practising: 15:00 - 17:30	Group Tutors:
	Mr. Cliff Choi Business Director, Sector Development and Partnership, The Hong Kong Council of Social Service	Ms. Lois Lam Senior Manager, Corporate Social Responsibility, The Hong Kong Council of Social Service
	Ms. Christine Kwan Project Manager, Resources Development and Fundraising, The Hong Kong Council of Social Service	Ms. Wendy Luk Project Manager, Partnership, The Hong Kong Council of Social Service
Session 7b Must be enrolled together with 7a	Presenting Your Project to Companies Course code: 08B-11
17.12.2008 09:30 – 12:30 Room 103 Early bird deadline: 3.12.2008	Content Presenting your project to companies in an authentic settings
	Critics from 6 caring companies:
	Ms Eunice Cheng Manager, Policy, Government & Public Affairs Chevron Hong Kong Limited (Caltex)	Ms Zoe Lee Group Public Affairs Manager CLP Holdings Limited
	Mr Mark Tung Head of Corporate Communication Hysan Development Company Limited	Ms Mary Law Manager, Corporate Citizenship and Corporate Affairs /University Relations IBM China/Hong Kong Limited
	Ms Una Lau Assistant General Manager Marketing and Corporate Communications Sino Group	Mr Derek Wu Senior Human Resources Manager UPS Asia Pacific Region

HKCSS Staff / Group Tutors:

	Mr. Cliff Choi 蔡劍華先生 Business Director, Sector Development and Partnership Before joining the Council seven years ago, Mr. Choi had been working as a CEO of a non-government organization providing medical, health and social services. With his strong background in the third sector, Mr Choi is particularly keen to build meaningful bridges between the NGOs and corporations, such as Caring Company Scheme, Foundation Network, HKCSS Institute & WiseGiving. Mr Choi earned his EMBA in City University of Hong Kong and MSW in Washington University in St Louis.
	Ms. Lois Lam 林莉君女士 Senior Manager, Corporate Social Responsibility Ms. Lam has been actively promoting the spirit of corporate social responsibility and strategic partnership between NGOs and corporations through the Caring Company Scheme. Prior to joining the Council, Lois had been working in the business sector for over 10 years in the field of media and consumer products marketing. She has been teaching courses in management, communications and marketing at tertiary institute for years.
	Ms. Christine Kwan 關韵唐女士 Project Manager - Resources Development and Fundraising Ms. Kwan has over 10 years of NGO fundraising experience and is a member of The Association of Fundraising Professionals, Hong Kong Chapter. At present, she is the Project Manager (Resources Development and Fundraising) at The Hong Kong Council of Social Service. She plays an active role in WiseGiving to enhance charity accountability and transparency, and has enabled efficient donation channels for WiseGiving Charities through collaboration with banks, convenient stores and payment gateways. She also provides support to foundations in their grant-making strategies and facilitates effective partnership with NGOs.
	Ms. Wendy Luk 陸偉儀女士 Project Manager, Partnership Ms. Wendy Luk is currently the Project Manager (Partnership) of the HKCSS and has been actively facilitating corporations and NGOs in developing cross-sectoral partnerships since the launch of the Caring Company Scheme in 2002. Throughout the past 6 years, she has nurtured excellent partnership relationship with Caring Companies, and has managed various strategic partnership projects among corporations and the HKCSS. Prior to joining the HKCSS, Wendy has worked for business organizations in the aviation, hospitality and other service industries.

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Reservation Detials

Please read the Application Guidelines before enrollment.
Please complete the Enrollment Form and send together with a crossed-cheque payable to The Hong Kong Council of Social Service by mail for reservation.
Only the complete set of application will be proceeded on a first-come-first-serve basis.
A note of confirmation will be sent to the applicants via email one week before the event date. Please contact HKCSS at 2876 2454 or 2876 2470 if you do not receive any notification.
Download Application Guidelines and Application Form.

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